Chez Roulez, Roulez Magazine and everything Roulez Media are born of passion for everyday life. What we sell, write about and pursue as part of daily business all comes down to what we believe depicts passion, encourages a certain brightness and warms the hearts and homes of our customers.
Roulez founder “K” was starting the brand family when a shadow was cast over her life, one of violence, destruction and chaos. Instead of giving up on her dreams she worked harder to survive and start building what she had intended, while every bit of her own personal passion was pulled from her life.
Today, Roulez is a journey to healing and rediscovery of what makes daily life bright, worthwhile and beautiful. It has been a slow journey, slower than most. But it is a cherished one, valuable and symbolic in its stakehold for what we all consider most precious in our lives.
Rebirth from Ashes
Somehow K held fast to what life holds in store for her, not letting one criminal completely snuff her internal fire or her life, the passion we all hold within ourselves as our bliss, our very reason for being. As St. Francis of Assisi said, “All the darkness in the world cannot extinguish the light of a single candle.”
K’s passions are color, creativity, light, warmth, sunshine, the outdoors and creature comforts. Small things matter to K, just as they do to many Roulez brand followers. Chez Roulez is a place where single items of color and quality can bring cheer at home or in the office each day, as hand selected by customers to suit their own passions.
K started with a line of custom cut and sewn pillows as foundational items in Chez Roulez. There are now over 1200 styles to choose from for indoor and outdoor comfort and bliss. Each pillow is crafted to the customer order, enabling Chez Roulez to offer an immense variety of styles. Matching fabrics are available by the yard, to complete an aesthetic of tailored quality.
Why pillows and fabrics to start?
K favored pillows and fabrics due to the mill’s quality and diverse selection. But more importantly, she chose these items because she had been taught by her interior designer mother that so much can be changed and brightened in a room, through a simple addition or switch of a few pillows. So back to pillows she went, to bring comfort and color back into her life, just as she knows they will do the same for customers of Chez Roulez. Added to these items are eye-catching creature comforts for home and office.
To Our Customers
To customers of Chez Roulez, thank you for all you have done as we have started building K’s dream. You play an integral role in this story that is yet unfinished. A documentary about K’s story is in preproduction at this time. But with every pillow, vase, bookend, fabric and furnishing sold, you are leaving an indelible mark in the story of Roulez.
“Chez” (shay) means “the house of.” Roulez (roo-lay) is a French word meaning, “we roll.” This is the house of rolling forward, going toward that which makes each of us passionate. Together, we all roll forward in this life.
Your passions are what drive you. Live them fully and seize each day. Make your space your own and ensure there are a few things in that space that make you feel blissful each time your eyes fall upon them. Life is fragile and fleeting, but brilliant while it lasts.
Chez Roulez is pleased to know you and have you as a customer.